The prime mover in this fast food dessert renaissance was arguably McDonald’s. The world’s largest fast food chain was already the great exception to the Dairy Queen maxim, with two best-selling desserts in the McFlurry and a deep-fried apple pie, but it hadn’t changed things up in years. Then, in November 2011, the chain added several new pies, sundaes and varieties of McFlurries to its menu, in response to the observation that customers were willing to eat dessert at all hours of the day.
Burger King followed suit over the past several months, introducing a line ofgingerbread-themed desserts for the holiday and, notoriously a bacon sundae topped with real bacon.
But no chain has pivoted toward dessert as sharply as Taco Bell. After eschewing dessert almost completely for the first 50 years of its existence, the company debuted a line of three desserts in early November.
Fast Food Dessert Category Heats Up After Years Of Neglect